Dheeraj

I am a Senior Web Developer (E-commerce & CMS Specialist) with extensive experience building and maintaining websites and online stores across WordPress, WooCommerce, Shopify, Neto, Webflow, and Squarespace. My core strength lies in PHP, MySQL, and frontend development, with hands-on experience developing custom applications using Core PHP, Object-Oriented PHP, and MVC frameworks such as CodeIgniter and Laravel. I consistently deliver complex, performance-driven solutions aligned with real business requirements—not shortcuts.

Job Responsibilities

• Design, develop, and maintain websites and e-commerce platforms using WordPress, WooCommerce, Shopify, Neto, Webflow, and Squarespace.
• Build custom WordPress themes and plugins tailored to complex and non-standard business needs.
• Customize WooCommerce functionality, including product logic, cart behavior, checkout flows, and role-based access control.
• Develop and customize Shopify themes using Liquid, metafields, and JavaScript-based functionality.
• Implement responsive and interactive user interfaces using HTML, CSS, JavaScript, and jQuery.
• Develop custom PHP applications and backend modules using CodeIgniter and Laravel when CMS solutions are limiting or inadequate.
• Create AJAX-driven features for dynamic content loading and improved user experience.
• Integrate third-party APIs, payment gateways, and external services securely and reliably.
• Build and maintain multilingual CMS and e-commerce websites with SEO-friendly language structures.
• Optimize website performance, page speed, and Core Web Vitals across multiple platforms.
• Manage MySQL databases, including schema design, updates, data handling, and migrations from legacy systems.
• Work extensively with WordPress page builders (Elementor, WPBakery, Divi, Gutenberg, Beaver Builder) and extend them using custom code where necessary.
• Implement accessibility best practices, including semantic HTML, keyboard navigation, ARIA roles, and accessible forms.
• Apply technical SEO best practices, including schema markup, crawl/indexing improvements, and performance optimization.
• Ensure cross-browser compatibility, responsiveness, and SEO-friendly implementation.
• Use SCSS with Gulp and Yarn for frontend asset compilation, dependency management, and scalable CSS architecture.
• Implement and maintain CI/CD workflows to ensure smooth deployments and environment consistency.
• Collaborate with clients, designers, and stakeholders to translate business requirements into effective technical solutions.
• Provide ongoing support, maintenance, and iterative improvements for live production websites.

I specialize in knowing when a CMS is enough and when custom development is required. My work prioritizes performance, scalability, maintainability, and long-term value—because production websites don’t get second chances.