International Footwear Brand — EU Stores
Localized European online stores for an international footwear brand on Magento 2, with automated catalog sync and EU price-compliance.
Context.
The brand's European stores needed deep integration with a central catalog and ERP, regional carriers and payments, and strict EU pricing-compliance law.
The build.
- Automated product & image feed sync pulling catalog data and imagery from the brand's central feeds on a schedule.
- Directo ERP integration: observer-driven order push and stock sync with retry queues.
- EU Omnibus Directive compliance (30-day lowest-price) via a dedicated module + lowest-price messaging.
- Campaign-gated registration with reCaptcha and extra profile attributes synced to Klaviyo via a bespoke v3 API client.
- Colour-grouping for clean layered navigation and a dynamic sales engine (auto sale category, computed discount %, expiring-coupon cleanup).
~28
Omnibus
Auto